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Laughing Cheese e-commerce Strategies
E-commerce information and strategies
| 10/05/2011 11:40 PM |
| AdWords – Google’s Pay per Click |
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When coaching a new e-store, I generally like to focus on things that don’t cost anything, but produce results. (I have outlined many of these strategies in articles past.) Today I want to touch on the subject of Google’s pay per click advertising called AdWords.
Once a store begins to generate orders on a regular basis, it is rather easy to predict how many unique visitors it takes to produce a sale. (Total number sales/ Number of Visitors) Most store fall somewhere between 2 and 4 sales per 100 visitors. For now, let’s just assume for now you are getting 3 sales per 100 visitors. If you make $12. on the average sale then each visitor is worth $.36. (It took 33.33 visitors to make $12. so 12/33.33 = $.36) – I know its a lot of math, but stay with me on ...
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| 02/23/2011 08:31 PM |
| Feedback Mojo |
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Sometimes its hard to keep up your enthusiasm, even with things you love. You try to be fresh and keep it real, but sometimes it all seems like a grind. Believe me I know. Been there many times. Sometimes we lose sight on what its all for. I have long maintained that when you boil it all down, nothing’s more important than human relationships. Yep, that give and take, push and pull, yin and yang interaction that is what life is. If you feel like you are slipping a little and need to get a boost, reach out to people that you are helping. (If you are not helping anyone then get with the program!) Find out what you can do for them, how you can make their world better. Spend more time getting input from others than you do ...
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| 02/19/2011 08:04 PM |
| Delegate or Love to be Miserable |
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I was having a side chat with someone that contacted me through an online user forum that helps to support a PHP e-commerce solution very similar to my beloved ZenCart. She had spent literally days on a configuration problem that was driving her out of her mind. She wanted to place a particular object in her site and no matter what she did she could not get it to work. I gave her a chunk of code to put in her page that resolved the issue in 5 minutes flat. Mind you she was not a programmer or a consultant. She was the owner of an online store. She was proud of the fact that she was able to get her store online all by herself. I asked her if she enjoyed the process and was taken back by her response. ...
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| 02/10/2011 06:36 PM |
| Key Words and e-commerce |
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Sometimes you have to begin with the end in mind. When you are creating content for your e-commerce website you need to think about what people may be searching for to arrive on your website. You can start with a product or a product feature and think about what information people would need to know about that thing. Think about what you would search for and what do you think you can tell people about that product that they may not know.
Think about questions that people may ask or
features around that product that may be confusing. Make your content useful and informative. To bring traffic, bring value. Time is a valuable commodity. If someone is investing his time on your site, your success depends on your ability to be engaging, informative and entertaining. The words you select to write around should be ...
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What makes us so special? I'm glad you asked. Here you can find Q's and A's about Us- FYI PDQ!
Content is King. We help our customers maintain a content-rich environment that will attract visitors. We also help you to communicate with your customers and create "viral" programs to grow your on-line business.
Our feature-rich stores are built with a dynamic, interactive PHP engine. Features include invoicing, bulk email, shopping cart and many plug in items that can be added to enhance your store. So many cool features for such a reasonable amount.
